Kelsey E. Gonzalez, PhD

Kelsey E. Gonzalez, PhD

Lead Data Scientist


About Me

I’m a Lead Data Scientist in the Chief Analytics Office at IBM. I currently am the Technical Lead for the Finance and Planning team where we build revenue forecasts to gauge progress towards financial targets.
Previously, I applied NLP to build recommendations for upskilling in the People Analytics domain.

I hold a PhD in Sociology from the University of Arizona. My research focused on social networks, health behavior, diffusion, and communication technologies. In my PhD dissertation, I specifically studied how people search for information and rely on this information to inform their health behaviors and develop social norms, particularly during times of uncertainty. You can find some of my publications from journals like Ethnic and Racial Studies, Sociological Perspectives, Journal on Migration and Human Security, and the Journal of Religion and Health below.

I am a Posit Academy Mentor, a Certified RStudio Trainer and a Carpentries instructor. You can view some of my open source teaching materials at my Youtube Channel, a sample semester-long course website or 3-day seminar materials.

Feel free to get in touch via the contact form at the bottom of this page.


  • PhD in Sociology, 2022

    University of Arizona

  • Grad Certificate in Computational Social Science, 2020

    University of Arizona

  • MA in Sociology, 2019

    University of Arizona

  • MPhil in Race, Ethnicity, and Conflict, 2015

    Trinity College, Dublin

Recent Publications

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(2021). Conservatism and Infrequent Mask Usage: A Study of US Counties During the Novel Coronavirus (COVID-19) Pandemic. Social Science Quarterly, 102:2368-2382.

PDF Dataset DOI

(2020). Social Status and White Fragility: Gender and Socioeconomic Variations. Research in the Sociology of Health Care, Vol 38.



New Immigrant Destinations

Using data from the Migrant Border Crossing Project (Slack, Martínez, and Whiteford), I map out how Mexican origins cross the US border at different points en route to new destinations.

Rankings of Sociological Programs

How have rankings of Sociology Graduate programs over time?

Coronavirus Unemployment

Which states have been most impacted by unemployment due to the 2020 Coronavirus pandemic?

European Energy Consumption

Tidy Tuesday: How similar are European Energy Producers?

Coronavirus Mobility

Which states decreased their movement due to COVID-19 and by how much?